Helping kids in the fight of their lives
Our only goal is to raise money to help kids with cancer. Our founding principle is that 100%
of the money must be spent on kids who are being treated for cancer at BC Children's Hospital.
Thank you for your help and support! See you January 17th, 2026
THE HERRING SALE
Thanks to all our generous sponsors, hard-working volunteers and loyal customers for another hugely successful herring sale! Since we started in 2011 we raised almost $1,000,000 for kids who are being treated for cancer at BC Children's Hospital.
WHY KIDS' CANCER?
Cancer kills more kids aged 1 to 19 years old than any other disease. Survival rates for many pediatric cancers have improved dramatically in the last 20 years, but some kids’ cancers, along with late-detected cancers, are very difficult or are impossible to cure.
HONORARY CAPTAINS
Our Honorary Captains are kids who lost their fight with cancer. Their stories speak for all kids who have fought cancer or are fighting cancer today.
The best thing about the herring sale is that 100% of the money goes to the kids.
We have the privilege to consult with doctors and oncology staff to find out which programs, activities and items not funded by the hospital are most needed. This helps us ensure that funds can go quickly and directly to improving the quality of life of kids with cancer.
